Finally, you have decided to go fully professional as a photographer. It took you a lot of thinking and tough decision-making. You discover too that there are a good number of things to have as a professional wedding photographer – a website is one of them.
Again, you are at cross-roads. You want to select the right theme for your website. You want something sleek and well-designed with lots of functions and options.
Themes are important when it comes to websites for photographers. They are responsible for what you call “user experience” (UX), which is the overall level of satisfaction a visitor has using your site, based on how easy it is to navigate, how pleasing and welcoming it is, how less complicated your website is and so on.
As a photographer, improving UX is a valuable tool for your business. And while themes are not the only ways to improve UX, they are an indispensable tool. Themes are responsible for the look of your website, so you choose them carefully.
In all, your choice theme must make it easy for users and have good designs that displays your content (pictures), all the while not compromising for other things like SEO, plugins and so on.
Choosing a theme simply because it is beautiful when you look at it is a mistake. If you wanted a website that talks about business or politics for instance, you should go a for a theme with more preference for words than procures – something that is improves readability.
As a photographer, the purpose of your website is to display your work, and that means pictures and lots of them.
An ideal theme should be able to display lots of good-quality pictures without hurting speed and loading time. Your theme should be able to load within seconds on all devices and browsers.
Themes for SEO
Search engine optimization (SEO) is critical. You want to be seen by as many clients as possible yes? Google does these rankings based on a few rules and how relevant you are to what people need.
SEO is a big deal and that is why https://myphotocto.com/ offers such amazing services on websites for photographers like regular theme updates amongst many others.
Themes can hurt your chances of being optimized for the web. Choosing lightweight themes and then using various plugins to cater for some of the lack is a better way to go.
Which leads us to plugins.
Plugins are what makes WordPress the highly versatile and efficient website builder you know. Plugins are software that add new features to and control the behaviour and functionality of your website. So, you should choose a theme that supports a wide-range of plugins.
Device and Browser Compatibility
Not everyone will make use of a laptop or home pc to go through your website. In fact, most people use the internet on their phones and tabs these days. So, choosing a theme with a mobile-friendly layout is imperative.
You should choose a theme based on how well it functions across various devices – mobile phones, tabs and computers. A theme that displays well on pc but crops images on a smartphone is not ideal.
Equally, such theme should work well across various browsing platforms – Firefox, Chrome, Safari, Internet explorer and so on. Anyway, most theme developers ensure browser compatibility but you should still watch out for it.
How else can you ascertain that the product is well-accepted amongst other users? Ensure you peruse ratings, reviews and feedback displayed for free WordPress themes, just below the download button.
You should also opt for a theme whose developers offer technical support especially when you run into trouble or have questions. Websites for photographers can be quite technical although one only needs to learn a few things. Regardless, having great customer support will make the journey easier.
Don’t let prices be the ultimate factor in choosing your theme. Usually, you should have a budget for this. Have it in mind that there are various free WordPress themes, but they will be limited in terms of functions and features.