When you decided to get more serious about photography, you start to realize that there is more than to capturing images. So many aspects of the business have to be learned and one of them is to set up a website that represents your studio.
So, what exactly should I put on my site?
Short description (story) of your studio
Write up a short story about your photography. Say something about your opinions on wedding, couples, and photography in general. It can also be about your style and take on wedding photography. Mention also a little bit about your ‘purpose’ on crafting a wedding album for your clients. For example, to create an album that helps you reimagine the occasion again, no matter how you old you’ve gotten.
As a Pertshire wedding photographer, regularly upload your latest work to your site. Make sure that everybody knows how your style looks like now. As time and trend changes, lots of things that happen may affect the way you take pictures and present them. This is why you need to give your site a regular update on the latest pictures you captured.
Make sure that these are real, honest testimonials. Put up a picture for each couple if possible. Just like portfolios, make sure that you update them regularly.
Describe how your pricing works as a Pertshire wedding photographer in a simple and easy to understand way. List the packages in a way that visitors can immediately compare to each other. List in an attractive, yet clear way of what is included in a certain package.
If there are any additions, list them in a separate section.
Give clients the freedom to set their own package as well. Customization is a very strong point that many couples seek.
This can contain anything related to the job. It can be the latest trend, your latest experience, or advice about setting up a wedding party. The regular update will help drive up traffic as you will have more keywords that link to your site.
Latest experiences are usually what visitors read the most. They want to look at your latest work and the results afterward and this is one the way to look at them. One thing that is different from your portfolio is that they get to see more of a single wedding rather than only the best shot.
About the photographers
Let them know about you. Talk about yourself, and most importantly, how you get into photography. This is a method to let your customers feel close to you even before you meet. Write it in a friendly tone.
I am a photographer and I graduated from xxx University with 3.5 GPA. I majored in…
You are not writing a formal application letter. But, you’d rather write like this…
Hi! My name is xxx and I’ve been working as a wedding photographer for a good xx years. I love photography and that is why I got myself to study about…
Doesn’t this sound friendlier? It invites your customer to engage in reading your story. If they read the “About” section before meeting you, building the relationship up won’t be hard anymore.
Link to contact you
You want this to be available everywhere on your site. Give your clients the chance to contact you as easy as possible, because this is an important side of the business.